The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Zhilin Yang and Fang Jia; Shaohan Cai
Year of publication: |
2014
|
---|---|
Authors: | Yang, Zhilin ; Jia, Flora Fang ; Cai, Shaohan |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 3, p. 344-364
|
Subject: | B2B marketing | Channel relationships | Marketing in China | Unternehmenserfolg | Firm performance | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | China | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Marketing |
Saved in: