The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Zhilin Yang and Fang Jia; Shaohan Cai
| Year of publication: |
2014
|
|---|---|
| Authors: | Yang, Zhilin ; Jia, Flora Fang ; Cai, Shaohan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 3, p. 344-364
|
| Subject: | B2B marketing | Channel relationships | Marketing in China | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | China | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384998