The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Jeff Foreman, Naveen Donthu, Steve Henson, and Amit Poddar
| Year of publication: |
2014
|
|---|---|
| Authors: | Foreman, Jeff ; Donthu, Naveen ; Henson, Steven E. ; Poddar, Amit |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 4, p. 349-365
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Längsschnittanalyse | Longitudinal analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010510254