The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing
| Year of publication: |
2011
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|---|---|
| Authors: | Xu, Heng ; Luo, Xin (Robert) ; Carroll, John M. ; Rosson, Mary Beth |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 51.2011, 1, p. 42-53
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