The personalization-privacy paradox at the nexus of social exchange and construal level theories
Julien Cloarec, Lars Meyer-Waarden, Andreas Munzel
| Year of publication: |
2022
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|---|---|
| Authors: | Cloarec, Julien ; Meyer-Waarden, Lars ; Munzel, Andreas |
| Subject: | construal level theory | happiness with the Internet | marketing personalization | personalization–privacy paradox | reciprocity | social exchange theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817148