The personalization-privacy paradox : implications for new media
Elizabeth Aguirre (Marketing and Supply Chain Management, Maastricht University, Maastricht , the Netherlands), Anne L. Roggeveen and Dhruv Grewal (Department of Marketing, Babson College, Babson Park, Massachusetts, USA), and Martin Wetzels (Marketing and Supply Chain Management, Maastricht University, Maastricht , the Netherlands)
| Year of publication: |
2016
|
|---|---|
| Authors: | Aguirre, Elizabeth ; Roggeveen, Anne L. ; Grewal, Dhruv ; Wetzels, Martin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 98-110
|
| Subject: | Social | Mobile | Online | Privacy personalization | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | Soziale Mobilität | Social mobility | Social Web | Social web | Mediennutzung | Media usage | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2015-1458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524142