The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Lan Jiang; Joandrea Hoegg; Darren W. Dahl; Amitava Chattopadhyay
| Year of publication: |
2009
|
|---|---|
| Authors: | Jiang, Lan ; Hoegg, Joandrea ; Dahl, Darren W. ; Chattopadhyay, Amitava |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 5, p. 778-791
|
| Subject: | Verkaufspersonal | Salespeople | Verbraucher | Consumers | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945107