The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Francisco Rejón-Guardia and Francisco J. Martínez-López
| Year of publication: |
2014
|
|---|---|
| Authors: | Rejón-Guardia, Francisco ; Martínez-López, Francisco J. |
| Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 821-839
|
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234600