The phenomenon of purchasing second-hand products by the BOP consumers
Year of publication: |
2020
|
---|---|
Authors: | Mukherjee, Srabanti ; Datta, Biplab ; Paul, Justin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-16
|
Subject: | Second-hand products | Rural and sub-urban (RSU) | Base of the pyramid (BOP) | Commuters | Motivations | Consequences | Points of purchase | Konsumentenverhalten | Consumer behaviour | Gebrauchtmarkt | Second-hand market | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction |
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