The pitfalls of review solicitation : evidence from a natural experiment on tripadvisor
Baojun Gao, Jing Wang, Xiaojie Ding, Yue Guo
| Year of publication: |
2025
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|---|---|
| Authors: | Gao, Baojun ; Wang, Jing ; Ding, Xiaojie ; Guo, Yue |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 2, p. 1671-1691
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| Subject: | online reviews | review solicitation program | spillover effect | structural topic model | two-stage difference-in-differences | Spillover-Effekt | Spillover effect | Virales Marketing | Viral marketing | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.01006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015411192