The Polish Tourists’ Perceptions of the Resort Hotels in Georgia

Introduction and aim: The paper presents the results of a secondary data analysis examining Polish tourists' perception of tourism product quality offered by the resort hotels in Georgia. The researchers examined data collected by Polish tour operators between 2015-2016 regarding tourists' satisfaction with the package holidays in Georgia. The package holidays to Georgia is a relatively new tourism product offered by travel agencies in Poland, however, more and more tourists show their interest in visiting Georgia. Assuming the further increase in the number of Polish travelers spending their holidays in Georgia, the analysis of tourists opinions on tourism product quality will enable responding more effectively to customers' needs. The aim of the research study was to analyze tourists comments and opinions regarding their holiday experience in the selected summer resort hotels in order to identify the positive experiences as well as the areas of tourists' discontent. The surveyed sample of tourists spent their summer holidays in the resort hotels located in Batumi. The total sample volume was 144 tourists. According to the research results some improvements could be recommended, including serving more diversified meals and providing more entertainment for tourists. Moreover, it is important to improve overall cleanliness, the sewage system and develop programs aimed at protection of the environment.Research methodology: The primary objective of this study was to analyze Polish tourists' perception of the quality of tourism product offered by Georgian hotels located in the main summer resort. The research task included the identification of the quality gaps and areas of discontent with regard to the attributes valuable for tourists related to their holiday experience in the selected hotels located in Batumi. The analysis of the data in this study consisted of a qualitative analysis of the tourists' comments and opinions regarding their holiday experience. The researchers examined data collected by Polish tour operators between 2015-2016 regarding tourists' satisfaction with the package holidays in Georgia. The empirical data collection was an online questionnaire filled in by the respondents. The questionnaire was sent to the tourists after they returned from their holidays. Tourists who were willing to respond, filled out the questionnaire. Tourists opinions concerning package holidays have been published on the tour operators' websites