The politics of image and nation branding in post-communist countries : branding policies in Romania
Ph. D. Cristina Pătraşcu ("Dunarea de Jos" University of Galati)
| Year of publication: |
2014
|
|---|---|
| Authors: | Pătraşcu, Cristina |
| Published in: |
Public administration & regional studies. - Galati : Galati Univ. Press, ISSN 2065-1759, ZDB-ID 2594862-3. - Vol. 7.2014, 1, p. 40-48
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| Subject: | media | branding | nation-brand/branding | national identity | Rumänien | Romania | Markenführung | Brand management | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenartikel | Brand | Transformationsstaaten | Transition countries | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416832