THE POSITIONING STRATEGY – THE CASE OF ELPRECO COMPANY

To make a concentrated positioning, a company has to decide the number and the time of the differences to promote for the target clients. A company can subscribe to the idea that the positioning can be made on a double advantage, if that company pretends it is good regarding the two attributes. The intention is to find a niche of specialization within the target segment. This paper will analyze the position strategy, taking as example the case of Elpreco Company.

MoreLess

Year of publication:	2010
Authors:	D, Prof. Gheorghe Meghisan Ph. ; Student, Assist. Georgeta-Madalina Meghisan Ph. D ; Caprioara, Dan ; Hopartean, Mariana
Published in:	Annals of University of Craiova - Economic Sciences Series. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1223-365X. - Vol. 1.2010, 38, p. 125-133
Publisher:	Facultatea de Economie şi Administrarea Afacerilor
Subject:	positioning strategy \| competition \| concrete market \| consumers \| brand

More details

Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M1 - Business Administration
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009643029