The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Jimmie G. Rondell; David Sorhammar
| Year of publication: |
2010
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|---|---|
| Authors: | Rondell, Jimmie G. ; Sorhammar, David |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 4, p. 335-344
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| Subject: | Informationstechnik | Information technology | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Postindustrielle Gesellschaft | Post-industrial society | Alternative Ökonomie | Alternative economy | Wertschöpfung | Value added | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008780439