THE POWER OF CUSTOMERS' MINDSET Are your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.
| Year of publication: |
2010
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|---|---|
| Authors: | Goldsmith, Kelly ; Xu, Jing ; Dhar, Ravi |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 52.2010, 1, p. 19-22
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