The Power of Innomediation - "Innomediaries" are helping companies innovate more effectively by connecting them over the Internet with a wide variety of current and potential customers.
| Year of publication: |
2003
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|---|---|
| Authors: | Sawhney, Mohanbir ; Prandelli, Emanuela ; Verona, Gianmario |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 2, p. 77-82
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