The power of AI-generated voices : how digital vocal tract length shapes product congruency and ad performance
Fotis Efthymiou, Christian Hildebrand, Emanuel de Bellis, William H. Hampton
| Year of publication: |
2024
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|---|---|
| Authors: | Efthymiou, Fotios ; Hildebrand, Christian ; Bellis, Emanuel de ; Hampton, William H. |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 2, p. 117-134
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| Subject: | sound symbolism | vocal tract length | speech synthesis | conversational agent | voice-product congruency | voice marketing | artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231194905 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583172