The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Margarete Rosina ; foreword by Prof. Dr. Andreas Hack
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Rosina, Margarete |
| Other Persons: | Hack, Andreas (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Familienunternehmen | Family business | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Familienbetrieb | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 188 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Witten/Herdecke, 2017 |
| ISBN: | 3-658-19698-X ; 978-3-658-19698-1 ; 978-3-658-19699-8 |
| Other identifiers: | 10.1007/978-3-658-19699-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719048