The power of emotional value : moderating customer orientation effect in professional business services relationships
Maja Arslanagic-Kalajdzic, Selma Kadic-Maglajlic, Dario Miocevic
| Year of publication: |
2020
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|---|---|
| Authors: | Arslanagic-Kalajdzic, Maja ; Kadic-Maglajlic, Selma ; Miocevic, Dario |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 12-21
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| Subject: | Customer orientation | Perceived emotional value | Professional business services | Relationship performance | Relationship satisfaction | Beziehungsmarketing | Relationship marketing | Emotion | Unternehmensdienstleistung | Business services | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.04.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285225