The power of flattery : enhancing prosocial behavior through virtual influencers
Sara Quach, Isaac Cheah, Park Thaichon
| Year of publication: |
2024
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|---|---|
| Authors: | Quach, Sara ; Cheah, Isaac ; Thaichon, Park |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 7, p. 1629-1648
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| Subject: | anthropomorphism | virtual influencers | authenticity | flattery | prosocial behavior | Soziales Verhalten | Social behaviour | Social Web | Social web | Glaubwürdigkeit | Credibility | Influencer | Soziale Beziehungen | Social relations | Virtuelle Realität | Virtual reality | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555637