The Power of Inertia: Conservatism in Marketing Resource Allocation
| Year of publication: |
2011
|
|---|---|
| Authors: | Corstjens, Marcel ; Umblijs, Andris ; Wang, Chao |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 2, p. 356-373
|