The power of marketing within the firm : its contribution to business performance and the effect of power asymmetry
Year of publication: |
2012
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Authors: | Auh, Seigyoung ; Merlo, Omar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 5, p. 861-873
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Subject: | Marketing | Abteilung | Department | Performance-Messung | Performance measurement | Wirtschaftliche Macht | Economic power | Abstimmungsspiel | Voting game | Theorie der Unternehmung | Theory of the firm |
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