The power of personal norms and green message framing persuade consumers' willingness to pay premium prices at eco-friendly restaurants
Patcharaporn Mahasuweerachai and Chompoonut Suttikun
| Year of publication: |
2024
|
|---|---|
| Authors: | Patcharaporn Mahasuweerachai ; Suttikun Chompoonut |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 36.2024, 4, p. 714-738
|
| Subject: | Community attachment | environmental responsibility | green restaurant | message framing | personal norms | willingness to pay premium | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Umweltbewusstsein | Environmental consciousness | Experiment | Öko-Produkt | Sustainable product | Prospect Theory | Prospect theory | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2023.2192198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190450