The power of plain : intensifying product experience with neutral aesthetic context
Heather Honea; Sharon Horsky
| Year of publication: |
2012
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|---|---|
| Authors: | Honea, Heather ; Horsky, Sharon |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 223-235
|
| Subject: | Verpackung | Packaging | Ästhetik | Aesthetics | Produktgestaltung | Product design | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530050