The power of play in microfinance : examining the effect of gamification on customer relationship management performance
Aiping Liu, Elena Urquía-Grande, Pilar López-Sánchez, Ángel Rodríguez-López
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Aiping ; Urquía-Grande, Elena ; López-Sánchez, Pilar ; Rodríguez-López, Ángel |
| Published in: |
Journal of behavioral and experimental finance. - Amsterdam [u.a.] : Elsevier, ISSN 2214-6369, ZDB-ID 2758721-6. - Vol. 44.2024, Art.-No. 100972, p. 1-10
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| Subject: | Customer relationship management | Gamification | Microfinance | Valence framework | Beziehungsmarketing | Relationship marketing | Mikrofinanzierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbef.2024.100972 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015162554