Extent: | xiv, 469 Seiten Diagramme (schwarz-weiß) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-262-02979-7 ; 978-0-262-53363-8 |
Classification: | Marketing ; Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373759