Extent:
xiv, 469 Seiten
Diagramme (schwarz-weiß)
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-0-262-02979-7 ; 978-0-262-53363-8
Classification: Marketing ; Unternehmensführung
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011373759