The power of scarcity : leveraging urgency and demand to influence customer decisions
Mindy Weinstein
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Weinstein, Mindy |
| Publisher: |
New York : McGraw Hill |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Kaufentscheidung | Purchase decision | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation | Manipulation |
| Description of contents: |
"Drive revenue and grow your business by using the powerful concept of scarcity."
Table of Contents [gbv.de]
|
| Extent: | xvi, 222 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-264-27823-7 ; 1-264-27823-3 ; 978-1-264-27824-4 ; 1-264-27824-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013279690