The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales
| Year of publication: |
2013
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|---|---|
| Authors: | Herrmann, Andreas ; Zidansek, Manja ; Sprott, David E. ; Spangenberg, Eric R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 1, p. 30-43
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