The power of synergy to reinvent IMC education
Gayle Kerr, Frank Mulhern, Vijay Viswanathan, Philip Kitchen, Vesna Zabkar, Ian Lings and Jerry Kliatchko
| Year of publication: |
2023
|
|---|---|
| Authors: | Kerr, Gayle ; Mulhern, Frank ; Viswanathan, Vijay ; Kitchen, Philip J. ; Žabkar, Vesna ; Lings, Ian ; Kliatchko, Jerry |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 2, p. 188-200
|
| Subject: | IMC | IMC education | reinventing education | academic insight | IMC vision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2291466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529341