The power that blinds : how power and persuasion knowledge affect marketplace interactions
Alexander H. Ziegler, Michael J. Barone, Thomas E. DeCarlo, Adam W. Craig
| Year of publication: |
2025
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|---|---|
| Authors: | Ziegler, Alexander H. ; Barone, Michael J. ; DeCarlo, Thomas E. ; Craig, Adam W. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 5, p. 1233-1248
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| Subject: | perspective-taking | persuasion knowledge | power | ulterior motives | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Werbewirkung | Advertising effects | Macht | Power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373352