The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Gerrit H. van Bruggen, Ale Smidts and Berend Wierenga
| Year of publication: |
2009
|
|---|---|
| Authors: | Bruggen, Gerrit H. van ; Smidts, Ale ; Wierenga, Berend |
| Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 111-130
|
| Subject: | Management-Informationssystem | Management information system | Marketingmanagement | Marketing management | Marketing | Führungskräfte | Managers | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794177