The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Year of publication: |
2009
|
---|---|
Authors: | Bruggen, Gerrit H. van ; Smidts, Ale ; Wierenga, Berend |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 111-130
|
Subject: | Management-Informationssystem | Management information system | Marketingmanagement | Marketing management |
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