The practice of brand extension through licensing : the Spalding challenge
Joe Cobbs; Stephen McKelvey
| Year of publication: |
2009
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|---|---|
| Authors: | Cobbs, Joe ; McKelvey, Stephen |
| Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 12.2009, 3, p. 185-192
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890443