The practitioners' path to customer loyalty : memorable experiences or frictionless experiences?
Luke Williams, Alexander Buoye, Timothy L. Keiningham, Lerzan Aksoy
| Year of publication: |
2020
|
|---|---|
| Authors: | Williams, Luke ; Buoye, Alexander ; Keiningham, Timothy ; Aksoy, Lerzan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-9
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| Subject: | Customer experience | Satisfaction | Memorable | Frictionless | Share of wallet | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305912