The pragmatic importance of theory for marketing practice
Herbert Jack Rotfeld
| Year of publication: |
2014
|
|---|---|
| Authors: | Rotfeld, Herbert Jack |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 4, p. 322-327
|
| Subject: | Theory | Marketing education | Practitioner decision making | Pragmatic prediction | Marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416674