The predictive accuracy of a combined segmentation-diffusion model for new consumer durables
Year of publication: |
1984
|
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Authors: | Lerviks, Alf-Erik |
Published in: |
Liiketaloudellinen aikakauskirja. - Helsinki, ISSN 0024-3469, ZDB-ID 410450-X. - Vol. 33.1984, 1, p. 3-22
|
Subject: | Verbrauchsgut | Innovationsdiffusion | Prognoseverfahren | Forecasting model | Konsumgüter | Consumer goods | Theorie | Theory | Dauerhafte Konsumgüter | Durable goods |
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