The preference for moderation scale
Aimee Drolet, Mary Frances Luce, Li Jiang, Benjamin C. Rossi, Reid Hastie
| Year of publication: |
2021
|
|---|---|
| Authors: | Drolet, Aimee Leigh ; Luce, Mary Frances ; Jiang, Li ; Rossi, Benjamin C. ; Hastie, Reid |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2021, 6, p. 831-854
|
| Subject: | moderation | scale development | judgment and choice | compromise | online reviews | voting | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Neue politische Ökonomie | Public choice | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504005