The preference for users to experts in the domain of online product ratings
Richard A. Essig
| Year of publication: |
2024
|
|---|---|
| Authors: | Essig, Richard A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 173.2024, Art.-No. 114455, p. 1-9
|
| Subject: | Diagnosticity | Experiential information | Expertise | Message sources | Online user ratings | Source similarity | Experten | Experts | Social Web | Social web | Bewertung | Evaluation | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547887