The price facade : symbolic and behavioral price cues in service environments
Joost W. M. Verhoeven; Thomas J. L. van Rompay; Ad T. H. Pruyn
| Year of publication: |
2009
|
|---|---|
| Authors: | Verhoeven, Joost W. M. ; Rompay, Thomas J. L. van ; Pruyn, Ad |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 4, p. 604-611
|
| Subject: | Gastronomie | Restaurant industry | Preismanagement | Pricing strategy | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875841