The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
| Year of publication: |
2004
|
|---|---|
| Authors: | Xia, Lan ; Monroe, Kent B. ; Cox, Jennifer L. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 4, p. 1-15
|