The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing
Sarah Maxwell
| Year of publication: |
2008
|
|---|---|
| Authors: | Maxwell, Sarah |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Preismanagement | Pricing strategy | Preisniveau | Price level | Preisbildung | Gerechter Preis | Preispolitik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 240 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP 0712 |
| ISBN: | 978-0-470-13909-7 ; 0-470-13909-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507494