The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing
Sarah Maxwell
| Year of publication: |
2008
|
|---|---|
| Authors: | Maxwell, Sarah |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Preismanagement | Pricing strategy | Preisniveau | Price level | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 240 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record The Price Is Wrong; Contents; Foreword; Acknowledgments; About the Author; PART I: BACKGROUND; Chapter 1: Introduction ""Play fair or I quit""; A Fair Price; The Social Norms; An Emotional Response; In Sum . . .; Chapter 2: History ""A 'just' rice is not God-given!""; Influence of Aristotle; A "Just" Price; Since the Scholastics; In Sum . . .; PART II: MODEL; Chapter 3: Model ""Now I'm not just annoyed, I'm furious""; Personal Fairness; Social Fairness; Trust and Power; In Sum . . .; Chapter 4: Norms ""That's wrong,and we all know it!""; Descriptive versus Prescriptive Norms; Utility of Norms Selfish versus SocialEmergence of Norms; In Sum . . .; Chapter 5: Emotions ""You're not being fair and I hate you!""; Sequence of Emotional Responses; Separating Emotional Responses; Function of Emotional Responses; In Sum . . .; Chapter 6: Expectations ""That price is a rip-off!""; Expectations of Pricing Practices; Expectations of Prices; Reference Prices; In Sum . . .; Chapter 7: Outcomes ""You should get what you pay for!""; Norm of Equity; Norm of Equality; Special Norms for Need; Colliding Norms; In Sum . . .; Chapter 8: Attributions ""The seller is to blame!"" Responsibility and PermanenceControl; Attributional Biases; In Sum . . .; Chapter 9: Process ""Ya gotta play by the rules!""; Norm of Voice or Choice; Norm of Transparency; Norm of Impartiality; In Sum . . .; Chapter 10: Punishment ""Revenge is sweet!; Norm of Reciprocity; Effort to Punish; Evidence from Dictator Games; Punishment Is Proportional; In Sum . . .; Chapter 11: Power ""Beware a customer wronged!""; Power to the Seller; Power to the Consumer; Constraints on Power; In Sum . . .; Chapter 12: Trust ""Fair price? I oubt it!""; Levels of Trust; Motivations; Trust and Power; In Sum . . . PART III: APPLICATIONSChapter 13: Modifications ""Sorry! The rules have changed""; Trend to Market Solutions; Social Trends; Countertrends; In Sum . . .; Chapter 14: TIPPING ""Just don't stiff the waiter!""; Evolution of Tipping; Reasons for Tipping; Customer Attitude Toward Tipping; In Sum . . .; Chapter 15: Discrimination ""It's unfair to charge me more than others!""; Descriptive Norms of Personal Fairness; Distributive Norms of Social Fairness; Procedural Norms of Social Fairness; In Sum . . .; Chapter 16: Negotiations ""Split the difference. That's fair"" Personal Fairness of NegotiationsSocial Fairness of Negotiated Outcomes; Social Fairness of the Negotiation Process; Trust and Power in Negotiations; In Sum . . .; Chapter 17: Taxes ""Paying taxes is as American as disliking taxes""; Personal Fairness of Taxes; Distributive Fairness of Taxes; Procedural Fairness of Taxes; Power, Trust, and Taxes; In Sum . . .; Chapter 18: Culture ""But I never ordered any bread!""; Personal Fairness across Cultures; Fair Outcomes across Cultures; Fair Process across Cultures; Reaction to Unfair Pricing across Cultures; Other Effects of Culture; In Sum . . . Chapter 19: Practices ""So how is a company supposed to price fairly?"" |
| ISBN: | 0-470-13909-9 ; 978-0-470-13909-7 ; 978-1-118-90754-2 ; 9786611134945 ; 978-0-470-22619-3 ; 978-0-470-13909-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535149