The price of global health : drug pricing strategies to balance patient access and the funding of innovation
Ed Schoonveld
| Year of publication: |
2015 ; 2. ed.
|
|---|---|
| Authors: | Schoonveld, Ed |
| Publisher: |
Farnham, Surrey, England : Gower |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Preis | Price | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxiii, 455 pages graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 423 -426) and index The drug pricing challengePayers -- Fundamentals of pricing -- Reference based pricing -- Health outcomes and health economics -- Features, benefits, value and price -- Pricing and drug development -- Payer segmentation -- Key situation factors : the podium approach -- The best price framework to pricing and market access -- Payer value story -- Developing a global pricing strategy -- Public policy and ethical considerations -- Oncology and orphan drugs -- Payer and pricing research -- Corporate market access and pricing function -- Market access and pricing negotiations -- Risk sharing and managed entry agreements -- United states -- Canada -- France -- Germany -- Italy -- Spain -- UK -- Japan -- Australia -- Brazil -- China -- India -- South korea. |
| ISBN: | 978-1-4724-3880-5 ; 978-1-4724-3881-2 ; 978-1-4724-3882-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011335084