The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Franziska Völckner and Julian Hofmann
| Year of publication: |
2009
|
|---|---|
| Authors: | Völckner, Franziska ; Hofmann, Julian |
| Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 300-316
|
| Subject: | Preistheorie | Price theory | Produktqualität | Product quality | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836576