The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
| Year of publication: |
2007
|
|---|---|
| Authors: | Völckner, Franziska ; Hofmann, Julian |
| Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 3, p. 181-196
|
| Publisher: |
Springer |
| Subject: | Price-perceived quality relationship | Informational role of price | Meta-analysis |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005810346