The Prices’ Paradoxes in the Context of the Current Economic and Financial Crisis

We already feel the effects of the economical and financial crisis, and they’re going to amplify, the essential issue, now, being that of trying to diminish these negative effects. From that perspective, a new approach of the pricing strategy, through a better covering, understanding, control and reevaluation of all the initial elements and of the new elements, which were the fundament, or must be the fundament in taking the pricing decisions, can contribute in a substantial way in solving this issue.