The Pricing Decision in Small Firms: Complexities and the Deprioritising of Economic Determinants
| Year of publication: |
1997
|
|---|---|
| Authors: | Curran, James ; Jarvis, Robin ; Kitching, John ; Lightfoot, Geoff |
| Published in: |
International small business journal. - London : Sage, ISSN 0266-2426, ZDB-ID 6134889. - Vol. 15.1997, 2, p. 17-32
|