The pricing model revolution : how pricing will change the way we sell and buy on and offline

Danilo Zatta

Part I: PRICE MODEL REVOLUTION: Monetization as a priority -- Part II: NEW APPROACHES TO MONETISATION: Pay per use. Subscription. Outcome-based pricing. Psychological pricing. Dynamic pricing. Artificial intelligence-based pricing. Freemium. Sympathetic pricing. Participative pricing. Neuropricing -- Part III: HOW TO WIN: Succeeding with new price models.

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Year of publication:	2022
Authors:	Zatta, Danilo
Publisher:	2022: Hoboken, NJ : Wiley
Subject:	Preis \| Price \| Revenue-Management \| Revenue management
Description of contents:	Table of Contents [gbv.de]

Extent:	xiv, 241 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-119-90057-3 ; 978-1-119-90116-7 ; 978-1-119-90115-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013206612