The pricing opportunity: discovering what customers actually value
| Year of publication: |
2006
|
|---|---|
| Authors: | Davey, Krishnakumar ; Markowitz, Paul ; Jonnalagadda, Nagi |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 34.2006, 3, p. 23-30
|