The primacy of the consumer in IMC: Espousing a personalist view and ethical implications
| Year of publication: |
2009
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|---|---|
| Authors: | Kliatchko, Jerry |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 2, p. 157-178
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