The priming effect of competitor product information on advertising creativity
Mark Brown, Roop Bhadury, Nitin Bansal, Ellen Bloxsome
| Year of publication: |
2020
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|---|---|
| Authors: | Brown, Mark ; Bhadury, Roop ; Bansal, Nitin ; Bloxsome, Ellen |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 5, p. 633-648
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| Subject: | advertising creativity | analogy | appropriateness | competitor product information | originality | priming | Werbung | Advertising | Kreativität | Creativity | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320910301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308979