The priming effect of news context on Chinese attitudes toward foreign brands
Zhihong Gao; Na Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Gao, Zhihong ; Li, Na |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 14.2013, 4, p. 268-286
|
| Subject: | priming effect | brand attitude | news context | China | American brands | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Werbewirkung | Advertising effects | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235654